Identity design is the graphical expression of your product, brand, or company, or even personal skills. It is how you choose your product or service to be seen and heard. Identity design is the composition of all its tangible components. Once identity design is created, it is then applied to various objects such as the logo, official website, packaging, marketing collateral, promotional apparel, and more, known collectively as visual identity.

Of course the standard is leave identity design to professionals. But whether you’re a startup, or an established brand aiming for an identity redesign, rebranding, or repositioning, it helps to know what goes into identity design. You are sure to discover essential factors that will enrich and refocus the visual identity you want for your product.

These tutorials and process presentations are a gateway to identity design. Adobe Illustrator or other vector programs are the software tools of choice. But more than digital rendering, you’ll appreciate the value of hours of research, preliminary sketching, construction guides, and the broad range of environments in which a visual identity will be used. These are but a starting point to learn more about the graphic design groundwork needed to make sense of identity design.

PROCESS PRESENTATIONS:

Carnival Cookies Branding, Identity, and Package Design, by Celia Arellano

Em Cartaz – Branding, by Kempeli Design

Mareiner Holz Corporate Identity Design, by Moodley Brand Identity

Cha Literario – Visual Identity, by Tiago Campea

Waldo Trommler Paints, Identity Design by Reynolds and Reyner

OBOS Identity, by Goril Torske

Trivalent Brand Identity, by Nina Geometrieva

Corporate and Brand Identity: Taiama by Roger Oddone

Foodservice Brand Identity, by Matt Hammond

Homepolish – Visual Identity, by Leo Porto

Glisse – Visual Identity, by Industria

Koralj Identity, by Marko Mikicic

TUTORIALS:

Create A Brand Package, by A-Side Studio

Branding, Identity & Logo Design Explained, by Jacob Cass

What is Branding? by David Brier

How to Build an Unforgettable, “Smashable” Brand Identity (Hint: It’s Not the Logo), by Martin Lindstrom

Logo Design And Branding Identity – 9 Vital Value Addition Tips, by Andy Sowards

125 Tips for Building an Irresistible Brand, by Logan Zanelli

Design a Dynamic Icon-Based Identity, by The Clocksmiths

Design a Branding Solution in Illustrator, by Sebastián Litmanovich

How to Create an Identity Package in Illustrator, by Rype

Creating a Rockstar Brand, Logo & Styleguide in Illustrator, by Collis Ta’eed

How to Create a Clear and Concise Brand Identity Guide, by Justin Hubbard

Logo Identity Guideline Template for download, by Graham Smith

10 Useful Design Ideas for Print Marketing Collateral, by Spyros

5 Tips for Coordinating Print Collateral Designs, by Sara Duane-Gladden

There is often much discussion concerning the difference between the terms identity, brand, logo. Though often used interchangeably, each of these terms has its own distinction and function in the comprehensive process of identity design.