in ,

Rebranding Tutorials and Process Presentations

Rebranding energizes an existing brand and pitches it as new while keeping the best of the old. With this challenge, rebranding can be either a winning dare or a frustrating disaster. This was proven recently by Radio Shack, Coca-Cola, The Gap, American Airlines, Tropicana, Yahoo, and even an established multinational like Ernst & Young. Millions of dollars were spent only to discover that the rebranding didn’t click as expected, or that customers love the old branding better. Sometimes the backlash is strong enough to revert, or else the rebranding is left to grow on the market.

The following rebranding process presentations illustrate the transitions involved in rebranding. Although visuals seem prominent, the essential work of rebranding goes on long before the drawing board. Months, or even years are devoted to building and communicating with the client. Then you have to really study and get to know the loyal customers and the future target audience. Once designed and approved, rebranding is then implemented across all aspects of the product, from image and marketing strategy, to corporate stationery, signage, apparel, packaging, website and online presence, etc.

Optus Communications, Rebranding by Jason Little

Optus Communications, by Jason Little

Optus Communications, by Jason Little

Optus Communications, by Jason Little

Mariza Alimentos – Rebrand, by Thiago Amaral

Mariza Alimentos - Rebrand, by Thiago Amaral

Mariza Alimentos - Rebrand, by Thiago Amaral

Mariza Alimentos - Rebrand, by Thiago Amaral

Hercules Ice-Cream, Identity Redesign by Olga Samsonenko

Hercules Ice-Cream, Identity Redesign by Olga Samsonenko

Hercules Ice-Cream, Identity Redesign by Olga Samsonenko

Hercules Ice-Cream, Identity Redesign by Olga Samsonenko

Designing a New Playground Brand, by Ryan Bannon

Designing a New Playground Brand, by Ryan Bannon

Designing a New Playground Brand, by Ryan Bannon

Designing a New Playground Brand, by Ryan Bannon

The New Bing Logo With a Little Bit of an Attitude, by Marija Milosevic

The New Bing Logo With a Little Bit of an Attitude, by Marija Milosevic

The New Bing Logo With a Little Bit of an Attitude, by Marija Milosevic

The New Bing Logo With a Little Bit of an Attitude, by Marija Milosevic

How To Rebrand, by David Brier

How to Rebrand: How an INC 5000 Tech Company Did It Right, by David Brier

How to Rebrand: How an INC 5000 Tech Company Did It Right, by David Brier

Frisbee Channel Rebrand, by Alkanoids

Frisbee Channel Rebrand, by Alkanoids

Frisbee Channel Rebrand, by Alkanoids

Software Mind Rebranding, by Michal Jakubowski

Software Mind Rebranding, by Michal Jakubowski

Software Mind Rebranding, by Michal Jakubowski

Pigeon Rebranding, by Studio Pigeon

Pigeon Rebranding, by Studio Pigeon

Pigeon Rebranding, by Studio Pigeon

Hospital de Braga, Rebranding by Rui Granjo

Hospital de Braga, Rebranding by Rui Granjo

Hospital de Braga, Rebranding by Rui Granjo

Hospital de Braga, Rebranding by Rui Granjo

San José de Gonzalez – Rebranding, by Diana Caballero

San José de Gonzalez - Rebranding, by Diana Caballero

San José de Gonzalez - Rebranding, by Diana Caballero

Muddy Rudder Restaurant Logo and Web Site Design, Rebranding by Visible Logic

Muddy Rudder Restaurant Logo and Web Site Design, by Visible Logic

Muddy Rudder Restaurant Logo and Web Site Design, by Visible Logic

Muddy Rudder Restaurant Logo and Web Site Design, by Visible Logic

Chocolate Makeover at the Fancy Food Show, by David Brier

Chocolate Makeover at the Fancy Food Show

Chocolate Makeover at the Fancy Food Show

Kempeli Rebranding, by Kempeli Design

Kempeli Rebranding, by Kempeli Design

Kempeli Rebranding, by Kempeli Design

Kempeli Rebranding, by Kempeli Design

Maine Auto Service Branding: Making a National Chain, Local, Rebranding by Visible Logic

Maine Auto Service Branding: Making a National Chain, Local, by Visible Logic

Maine Auto Service Branding: Making a National Chain, Local, by Visible Logic

Maine Auto Service Branding: Making a National Chain, Local, by Visible Logic

Minnesota Vikings Rebrand Concept, by Dane Storrusten

Minnesota Vikings Rebrand Concept, by Dane Storrusten

Minnesota Vikings Rebrand Concept, by Dane Storrusten

VCM Rebranding, by Tiago Machado

VCM Rebranding, by Tiago Machado

VCM Rebranding, by Tiago Machado

VCM Rebranding, by Tiago Machado

Risa: A Passion For Chocolates, Rebranding by Plus63 Design Co.

Risa: A Passion For Chocolates, by Plus63 Design Co.

Risa: A Passion For Chocolates, by Plus63 Design Co.

Risa: A Passion For Chocolates, by Plus63 Design Co.

How a Napa Valley Rebel Broke Tradition (and Tripled Sales), by David Brier

How a Napa Valley Rebel Broke Tradition (and Tripled Sales), by David Brier

How a Napa Valley Rebel Broke Tradition (and Tripled Sales), by David Brier

Rebranding can be a refreshing experience for both the company and their customers. Being much more than a logo redesign or packaging makeover, successful rebranding reflects actual changes in the products and services of a company. These changes may be growth and expansion, or mergers, or contracting and refocusing. It helps to choose a design team with a view from outside who understands these changes, values, vision, and goals. An excellent design partner knows whether a major overhaul or subtle changes are best needed for rebranding.

Henry Has

Written by Henry Has

Wall Mural Tutorials and Designs

Comprehensive Logo Design – 2020 Guides